Monday, March 17, 2008
Way to Promote Your Business!!
My wife and I have a water garden and keep koi. We belong to a club of other people who do likewise called the Capital Area Koi and Water Gardening Club.
Last night a fellow from a Michigan gardening business called Grass Roots, that deals in water gardening supplies and pond fish gave a presentation on how to open and clean one's pond in the spring. Given the matter-of-fact subject we could have been in for a llllooooonnnnggggg night.
But Scott was interesting, imaginative, and funny. How do you get funny out of cleaning the guck from the bottom of your pond?
Well, I don't know how but he did. He looked and sounded like someone from The Sopranos. He was chewing gum. He read from his notes.
Was it a polished, perfectly articulated, presentation complete with PowerPoint?
No. It was better! It was REAL! He was REAL!
He earned Grass Roots a lot of goodwill with about 40 folks who buy a lot of supplies and fish.
That means business.
Speak Up! Promote your business, your career, or your community organization by speaking to groups who can, and will, buy.