Saturday, March 8, 2008

Different Worlds


When it comes to getting NEW ideas, there is nothing quite so useful as OLD ideas.

Huh?

Well, it has been said that "There is nothing new under the sun," but as Ambrose Bierce pointed out "there are lots of old things we don't know".

The trick is to look in different worlds for NEW old ideas.

Different worlds. Worlds outside of your organization. Worlds outside of your industry. Worlds outside of -well- your world.

I believe in the C.A.S.E. method of creativity... Copy And Steal Everything!

Now, don't get all up in arms. I'm not talking about stealing from colleagues, or plagiarizing, or some form of corporate skulduggery.

Let's take Howard Schultz as an example. One day in Italy, Schultz noticed all the espresso bars dotting the urban landscape. He thought wouldn't it be great if there were places like this, places to relax with friends, have a cuppa joe, write, a place outside work or home.

The result was Starbucks.

Have an open mind.
Pay attention. (Focus)
Capture.
Break away.
Connect back.
Refine.
Implement.

As Timothy Leary said, "If you don't like what you're doing, you can always pick up your needle and move to another groove."

Take an idea from a different world and use it in your world.

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